Thursday, April 05, 2007

HA! Take that Viacom - and all the rest of you!

Check out this report on You Tube's traffic. Seems like those copyrighted clips aren't that big of a deal! So, bite me Viacom!

3 comments:

Martin said...

That article, and the stats it is based on, have been shown to be misleading. They only looked at removed videos -- and the problem isn't the removed videos, it's the videos that weren't removed.

I don't really see how YouTube can last, as it is. It seems to "Get by" in the press -- except some good commentary I've found in a few places. (For example, Shelly Palmer's "Where's the Business?" article on Media 3.0.)

YouTube has to change, there's just no way around it.

- Martin

MacPhilly said...

Hey Martin,

First - good job registering so you could see the article. I didn't realize that it was behind registration when I posted it.

Second, I think you misunderstood what the article said. Here's the lead paragraph or so...

"AS MAJOR MEDIA COMPANIES CONTINUE to battle with YouTube, evidence is mounting that the video-sharing site is winning the fight for users' time -- with or without copyrighted clips. Online video metrics company Vidmeter Wednesday issued a report concluding that copyrighted clips accounted for a small proportion of the most viewed videos on the site. For the study, Vidmeter looked at 6,725 of the most popular clips on the site between December and March -- the same time period when Viacom, News Corp and others publicly complained about copyright violations on the site.

The clips examined by Vidmeter garnered a total of around 1.59 billion views in that three-month time period. Just 621 of those clips, or less than 10%, were removed during that time for copyright violations; those expunged clips accounted for around 94 million views, or 6% of the total. "

According to this paragraph the sample segment was "the most viewed clips on the site" and that the copyrighted clips - which were then removed - were only a small percentage. They didn't just look at the removed videos - they looked at all of them.

Lastly, after looking at Shelly's Palmer's article (which was posted in November of 2006 by the way - so isn't completely relevant nor time specific to this news), I'd say I have to agree with him - that this is a new art form. You Tube isn't going to be in business to show 2 hour movies that we can purchase - it's there for fun, for promotion and mostly to sell ads for Google (now that Google has acquired it).

Thanks for your comment by the way!

eoloradio said...

I invite you to send the following message to Viacom press@viacom.com and to convince friends to do the same:

http://www.toniyoo.com/viacom.html